Brand Manager Dermatology

• Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

• Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, by collecting inputs from cross-functional colleagues and market. Propose strong operational action plan & 1-year tactical brand plan, with best adequate marketing mix.

• Ensure that Brand Story is defined in an accurate manner and with a patient –centric focus.

• Diagnose and analyse brand, competitors, market; this includes the understanding of patient and healthcare professionals’ needs, the identification of key environment trends and demand driver in the market. Lead synthesis of insights from cross-functional teams to develop the Brand Plan Insights Chapter

• Monitor competitors’ activity and key data to adjust strategic planning and tactical plan

• Animate workshops for Brand Team to help team to define how to meet Strategic objectives, which tactics would be most impactful and where digital solutions can support our ambitions.

• Conduct brand team involving the other Brand Team colleagues to engage critical opinions from all stakeholders’ groups (secure transversal collaboration).

• Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver impactful messages aligned to the Brand Story.

• Bring the Brand Story to life through innovative and patient-centric marketing materials and campaigns including multi-stakeholders’ initiatives and multichannel opportunities.

• Implement segmentation with In Field Team, develop segment profiles and drive development of customised materials to each segment.

• Design and implement all Marketing activities including innovative marketing tactics, traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)

• Develop interactive and customised messaging content for In Field Team to use during their field visits; in charge of material creation process and overseeing implementation of messaging activities. Ensure all in-field materials are aligned to Strategic imperatives.

• Lead a series of project related to patient or healthcare professionals: e.g consultancies with experts to gather insights, patient activation activities in collaboration with External Affairs team, implementation of large scientific educational meetings in collaboration with Medical Affairs team…

• In charge of Marketing budget planning & supplier selection - Expenses forecasting, analysis and tracking

• Monitor marketing activities, ROI measurement (pre & post) and follow-up In Field Team usage of delivered materials & messaging; course correct when needed.

• Co-lead the market forecasting in terms of sales & MS with Business Unit Manager

• Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols.

• Agile/ Capable to manage several tasks in parallel and prioritize effectively

• Planification: anticipate retro planning of tasks to meet deadlines

• Strong patient and customer focus, responding proactively to change in environment and customer needs

• Strong understanding of all customer and stakeholder types; effectively tailor messages to target audience

• Vision and strategy/ strategic thinking

• Project management

• Tactical planning skills

• Critical thinking

• Accountability

• Effective communication and influence

• Initiative: self-starter, easily sees opportunities and takes charge of those without being prompted. Positive initiatives are always welcomed and reviewed in coordination with the rest of the team

• Indirect leadership & Teamwork: federate cross-functional team members (having each their own priorities) around a common goal. Team player with capability of working independently while always sharing relevant information with team & manager.

• Flexibility on work demands, able to work under pressure or with short deadlines

• Innovation/ lateral thinking

• Confident and fluent presentation

• Manages budget, forecasting and KPI tracking, leveraging strong analytical skills

• Understands the market, the patient journey, the full range of customer and stakeholder needs, as well as issues related to the therapeutic area

• At ease in favoring cross-functional collaboration (market access, medical, sales, …)

• Knowledge of the healthcare environment and evolving landscape

• The Brand Story principle

• Channel mix techniques

• Financial processes & business acumen

• Competition, customer base, reimbursement and market access processes/issues

• Pharmaceutical industry business, policies and procedures

• English – Dutch – French (fluent)

• Principles of and opportunities for conducting market research

• Experience of working in other functions preferred (Sales, Customer excellence, Finance, Medical, Market access, consulting, …)

• Knowledge/experience in Immunology or Dermatology is a +

• Master level

AbbVie