Consumer & Market Insights Specialist

• Define the needs for market research. Challenge marketing and trade marketing teams to translate their business questions into clear and relevant briefings.
• Manage market research from A to Z: from briefing to implementation and results (internally or externally communicated) on various types of research: B2C (U&A, concept test, innovation, product test...) and B2B (channel analysis, operator segmentations, purchase process: distributor…).
• Detailed quantitative analyses of market data, to develop data driven insights on consumers/customers, behaviors, buying preferences and patterns.
• Market and category trends review to integrate into the IPM (Innovation Process Management).

• Support HQ and local teams in building market intelligence: synthesizing conclusions into recommendations; organizing activation workshops; identifying information gaps.
• Consolidate data from different markets, categories, and channels (distribution channels: Retail + professional, and OOH channels).
• Provide inputs to market dashboards, category scorecards and ad-hoc: multiple functions of analytics, modeling, data management or reporting solutions.
• Participate as VoC (voice of Customers) into strategic brand plans, channel plans…

• You're recognized as an expert within the organization and push further the customer centricity mindset.
• Good presentation skills towards diverse stakeholders (marketing, R&D, sales, Management Team)
• Follows up to ensure that actions are taken based on customer's needs.
• Develop further the CMI department by creating/upgrading research frameworks, building benchmarks, creating CMI training…

• You will join our big little family: Our associates are the beating heart of our company - they bring the flavour to our organisation. We cherish each member, prioritising their well-being and supporting their professional journey.
• We value you as a person: At Vandemoortele we value each one of our associates and recognise their unique contributions to team successes. We place great importance in giving our associates the freedom to shape their own professional journey. You will have flexible working hours and the opportunity to work from home 50% of the time. We also invite you to join our sports and wellbeing activities!
• We care about your future and we support your professional journey: We believe in the power of our associates and support their career aspirations by offering internal mobility and promotional opportunities. We encourage our associates to create a successful professional journey and entrust them to take ownership.
• We make products for you to love: We are a team of passionate food enthusiasts. In our mission to shape a tasty future we strive to create a wide range of food solutions that connects people, cultures and traditions. You can kickstart your day with a delicious croissant fresh out of the oven and enjoy tasty food in our company restaurant. In our cosy coffee corners, you will find healthy fruit baskets to enjoy your break to the fullest.
• Easy to reach: Our HQ is located close to a bus stop and highway exits. Want to come by bike? Lease a bike at Vandemoortele!

• You hold a master's degree in economics, psychology, marketing, or any relevant domain.
• You have a minimum of 3 to 5 years' experience in market research, preferably within food companies or retailers.
• You have strong experience with market research tools - both quantitative and qualitative
• You are curious, passionate about research and eager to work on various types of research domains: market analysis, product development, communication, branding, category management, shopper survey…
• You have/feel comfortable working with a holistic and strategic view.
• You like working in a team and can operate in a matrix type structure with central management, local management, and functional leads from the international team.
• You have strong project management skills & strong analytical skills - to deliver in-depth analysis of data (numeric) and insights (conceptual).
• You have strong reporting & presentation skills: developing concise reports and presentations adapted to the target audience (management, internal teams, customers…).
• You can work independently and like to take initiatives.
• You are fluent in English. Any other language is a plus.
• Ability to travel on an occasional basis (short trips).

Vandemoortele