About UsCapsLock is a company that specializes in providing digital marketing services to businesses that are facing sales growth challenges. Our comprehensive services include sales consulting, data analytics, and recruitment support, all seamlessly integrated to ensure efficient and accelerated growth.Our company was founded by industry professionals with expertise in IT, design, and data analytics. We identified a significant need for an exclusive, scalable customer acquisition solution in the market. Our vision is to provide a unique integrated solution for B2C clients that enables profitable customer acquisition, flexible scaling, and optimized internal processes.At CapsLock, our core values center around our people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships. Our team is diverse and skilled, speaking 10+ languages, and located worldwide. We are dedicated to pioneering new and efficient marketing strategies to ensure our clients’ success.Job Responsibilities:
Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.
Manage budget allocations and bid parameters to deliver the most efficient results.
Active (daily) awareness of campaign performance.
Test new ideas based on insights gained from campaign management.
Proactively and effectively optimize media buys utilizing KPIs.
Ensure that campaign KPIs and objectives are met both near and long term.
Achieving assigned unit goals at or below the target cost-per-acquisition
Identify opportunities to drive efficiencies and improvements
Qualifications:
5+ years experience in digital performance marketing with a focus on media buying
3+ years of PAID ADVERTISING experience
Strong experience with Taboola/Outbrain/Yahoo as a main instrument
Experience in lead generation
Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results.
Understanding of marketing funnels, channels, attribution, and performance metrics
Analytical mind to analyze data and metrics and translate insight into actionable strategies
Strategic and creative
Organizational and multitasking abilities
Desire to learn new things and not afraid to take risks
Ability to quickly learn new ad platforms and tools
Upper-Intermediate English level
Be open to a long-term working relationship (2+ years)
***NO agency owners, NO sub-hire!!!***We offer:Unlimited Sick DaysWe understand that being only human means getting sick or feeling under the weather from time to time, so we guarantee you time off as long as you need to recover and get back on your feet.Fun StuffThere is never a shortage of fun stuffWhy do we deserve your attention?Not only do we offer above-market compensation, but we also offer perks and benefits that promote people’s well–being. Here are some of them:Remote WorkWe offer a truly and fully remote environment. You choose where you are the most productive and comfortable to have an impact.Ongoing LearningPeople at CapsLock are deeply inquisitive and eager to learn new knowledge and skills, that's why we support and create learning opportunities like the Free Books program, workshops, conferences, and more.Home OfficeWe will cover the equipment and furniture expenses to make sure you have the best work-from-home experience.Physical Well–BeingFitness is more than a gym membership. We all have different tastes and preferences. That’s why we offer an allowance for a flexible fitness program that fits all.When you work with amazing people. But we like to spice things up and take them to the next level, you will soon learn how.