MARKETING MANAGER PAIN & CCR - M/F (CDI)
UPSA
- Mont-Saint-Guibert, Brabant Wallon
- CDI
- Temps-plein
- Shape the marketing strategy in the pain area and the CCR field
- Create marketing plans and define key strategic pillars supported by the development and promotion of effective communication and marketing material
- Lead in managing marketing activities (e.g. Cycle Meeting preparation, business reviews, consolidation of product forecasting, business case preparations) in collaboration with the Marketing Team, Commercial team & Scientific team
- Accompany the field force in the field to gain insights on how to best support them in their sales journey and identify/test marketing ideas
- Prepare briefings, coordinate and follow-up with external agencies to develop marketing material, market research
- Lead the brand planning process for HCP marketing & D2C activation
- Monitor competitive situation, market trends and broader environment: Provide information on performance, key competitors, market dynamics, pricing impact and customer/patient needs in preparation of key business reviews and management and/or regional ad-hoc requests
- Be actively involved in product development in relation to the market needs and opportunities
- Analyze and understand market performance of the focus products and develop short-term tactics to capture market opportunities in line with strategic pillars
- Responsible to coordinate the promotional budget, spend according to plan and priorities
- Establish strong working relationships with key internal stakeholders (UPSA International, Commercial team, Market Access, Regulatory Affairs, Medical department and Finance) as well as external customers (Healthcare professionals, Key Opinion Leaders, Consumers, Federal Agency).
- Challenges the status quo through new ideas, stakeholder dialogues and pilots. Drives continuous improvement.
- Create, monitor, optimize and report on multichannel campaigns, overseeing all aspects of campaigns. Manage all steps of the digital campaign set-up and implementation in collaboration with the Marketing team.
- Enhance customer engagement & experience using all types of digital touchpoints
- Ensure strong working relationships with key internal stakeholders (UPSA International, Commercial team, Market Access, Regulatory Affairs, Medical department, and Finance) as well as external customers (Healthcare professionals, Key Opinion Leaders, Patients, …).
- Master's degree in marketing, commercial engineering, business economics, Finance, – or equivalent
- Ability to quickly learn & adapt to changing environment
- At least 5 years of experience within Marketing role in the pharmaceutical or FMCG industry
- Strong marketing/digital skills, able to think strategically, develop strong briefings whilst pragmatically enough to ensure excellence in execution
- Have a growth mindset
- Capacity to think outside of the box
- Strong strategic and commercial mindset
- Ability to collaborate at all levels of the organization and business oriented.
- Good analytical mindset – ability to drive project based on data
- Proactive, dynamic, can-do attitude
- Courageous and not afraid to raise questions
- Successful leadership projects and proven track record of working in a cross functional environment
- Passionate, Innovative, accountable with the right balance between speed, quality and risks
- Autonomous, proactive
- High level of self-awareness, open for feedback and willingness to learn
- Result driven, good team player with an open communication style
- Good experience with MS Office
- Fluent in English and Dutch or French (being fluent on the 3 will be a plus)
- An ambitious employer that nurtures its employees with post-internship opportunities.
- A young, dynamic, and passionate team focused on innovation, with a strong entrepreneurial spirit and a genuine sense of teamwork.
- Guidance and support from several complementary and caring managers.