Intern, Loyalty & Customer Data Packs (EMEA)

VF CORPORATION - KIPLING

  • Anvers
  • Stage
  • Temps-plein
  • Il y a 9 jours
We’re seeking a motivated and detail-oriented Loyalty & Customer Data Intern to join our team. In this role, you’ll play a key part in managing and optimizing customer data through BlueConic, our Customer Data Platform (CDP). Your contributions will help power personalized marketing initiatives, refine customer segmentation strategies, and support data-driven decision-making across all Packs brands.
How You Will Make a Difference
You will support the team in the following areas:
  • Manage and optimize the BlueConic platform on a daily basis, including tasks such as data ingestion, profile unification, and audience segmentation.
  • Support the CRM & Loyalty Manager in designing, building, and maintaining customer journeys and lifecycle marketing campaigns.
  • Collaborate cross-functionally with marketing, e-commerce, and analytics teams to ensure data consistency, accuracy, and alignment across platforms.
  • Analyze customer behavior and campaign performance to uncover actionable insights, identify trends, and support continuous improvement.
  • Document workflows and processes, contributing to the development and refinement of best practices for effective CDP usage.
  • Participate in cross-functional meetings, providing data-driven insights and recommendations to support strategic initiatives.
Collaboration
You’ll work closely with both internal and external stakeholders to ensure customer data is effectively leveraged across the business:
  • Internal Teams:
Collaborate with the CRM & Loyalty Manager (your direct supervisor), as well as teams across digital marketing, CX, brand, and tech to support targeted campaigns, personalized experiences, and data accuracy. * External Partner:Engage with BlueConic for platform training and technical support Skills for Success
We’re looking for someone who is:
  • Fluent in English, with strong verbal and written communication skills.
  • Passionate about customer data, digital marketing, and CRM technologies, with a desire to learn and grow in these areas.
  • Detail-oriented and analytical, with a proactive mindset and a knack for problem-solving.
  • A strong communicator and team player, able to collaborate effectively across departments.
  • Proficient in Excel, with bonus points for experience in SQL or data visualization tools (e.g., Looker, Tableau, Power BI).
  • Familiar with marketing or data platforms such as CDPs, email marketing tools, or analytics dashboards—experience is a plus, but not required.

FashionJobs