Your responsibilities will include Support the development and execution of CRM strategies to enhance customer engagement and retention Collaborate with marketing, sales, and IT teams to ensure CRM data integrity and alignment of initiatives Bachelor's degree in Business, Marketing, Data Analytics, or related field Strong analytical skills with proficiency in Microsoft Excel Experience using CRM platforms such as Salesforce or Microsoft Dynamics Knowledge of customer segmentation and lifecycle management strategies Experience with data visualisation tools (e.g. Tableau, Power BI) Familiarity with marketing automation platforms Understanding of data privacy regulations related to CRM activities Strong communication skills to present insights and recommendations clearly