Head of Marketing
Trusted Family
- Belgique
- CDI
- Temps-plein
- Brand & Positioning
- Own the definition and articulation of our brand story, value proposition, and positioning
- Develop and execute a comprehensive marketing strategy to strengthen our brand identity, increase brand awareness, and drive customer acquisition
- Work closely with the Sales and Product teams to develop engaging and compelling content that effectively communicates our product’s features and benefits
- Team Management
- Lead our small and dynamic marketing team, currently including a full-time Marketing Associate and a freelance graphic designer
- Define and own the marketing budget of Trusted Family
- Collaborate with our external web partner
- Campaign & Lead Management
- Take ownership of pipeline creation and monthly marketing objectives
- Develop and execute strategies for webinars and events to foster our community of exclusive families
- Oversee copy creation, testing, web analytics, retargeting initiatives, and new channel testing to optimize campaigns to hit company performance goals
- Measure, report, and optimize campaign performance, rigorously A/B test, and effectively communicate campaign plans and results with stakeholders at all levels across the organization
- Assure sales and marketing data integrity
- You have 5+ years in a similar position and in-depth knowledge or experience in family business, family office, or wealth management/fintech
- You're a strong written and verbal communicator and demonstrate great presentation skills in written and spoken English
- You have hands-on experience with tools like Google Analytics, Google Search Console, HubSpot, WordPress, and other CMS software
- You are creative and innovative
- You're confident analyzing data and tracking KPIs to maximize ROI on marketing initiatives
- You build strong working relationships. We place empathetic communication, constructive feedback, and a growth mindset at the heart of our culture
- Working proficiency in additional languages (e.g. French, Spanish, German, Italian) is a plus
- Competitive salary in line with the best in the industry
- A flexible remote policy
- An all-access WeWork co-working card to work from a nearby office desk in your location
- An annual €1K training budget
- Annual paid time-off and fun company offsites
- A truly diverse and international team
- Initial Application Submission:
- Please email your CV and a short description of your motivation to
- A virtual interview with Nanditha (Chief of Staff), focused on assessing the candidate’s background, motivation for applying, and fit with the company culture.
- Case Study Presentation:
- Candidates prepare and present a case study to Nanditha, Edgar (CEO), and Arnaud (CRO). This step evaluates strategic thinking, problem-solving skills, and ability to communicate effectively.
- Reference Check:
- Conducted to validate the candidate’s professional accomplishments, work ethic, and teamwork capabilities through conversations with provided references.
- Offer:
- Successful candidates receive a detailed offer, including compensation, benefits, and other relevant terms of employment, contingent upon satisfactory reference checks.