Career Category MarketingJob DescriptionAccountabilitiesThe CE& Digital Mkt Sr Mgr will spearhead innovation for customer excellence and omnichannel within the affiliate domain.Simultaneously, you will be responsible for defining & steering the digital strategy, executing digital projects, overseeing aligned KPIs, and generating comprehensive reports.You will be partner of brand teams in data driven planning of digital activities and help to continuously improve operational excellenceResponsibilitiesDefine & drive the customer excellence and digital strategy in the affiliate and define omnichannel roadmap and align with Regional priorities.Lead local market research projects based upon RWE to create insights and develop CE opportunities (digital focus) and share and leverage learnings for future digital projectsDesign & lead local cross-functional communication cascade strategy for Customer CapabilitiesBe Affiliate change agent for customer capability change managementIntroduce latest trends and best practices in online marketing and ensure knowledge transfer within the affiliate to support Regional priority setting and global deliverablesAct as a project manager for innovative customer capability projects & digital technologies: Plan, conceptualize, implement and analyse tailored digital marketing activities for brands in alignment with strategic brand planning process, regulatory, safety & compliance.Coordinate setting KPIs and implementing solutions for tracking and monitoring the success of digital campaignsEnsure integration and roll out of digital with traditional channels, build multiple touchpoints and partner in brand planning processMobilize affiliate expertise & resources to drive implementation of customer CapabilitiesFacilitate successful collaboration with Global Service Center for implementation of digital assetsSet up local best practice sharing meetings and Customer Excellence events for the affiliateAct as primary customer capability contact in the affiliateCollaborate with external agencies to improve our internal capabilities in the digital areaAuthorityDecision maker on Customer Engagement plan for the affiliate in cross-collaboration with all customer facing functionsDecision maker of the cross-functional communication strategy for Cust CapProject Lead for all Cust Cap projectsDigital Budget ownerCompetencies & QualificationsAbility to lead and support teams through organizational changes that may result from integration.Solid understanding of relevant technologies and systems, digital marketing / communication, content managementAbility to align integration efforts with the overall strategic goals and vision of the organizationExperience in implementing, administering and tracking of digital channels (webinars, webcasts, websites)Strong project management skills (leading cross-functional project teams)Fast learner with high affinity to new technologies & digital communicationStrong communicator with the ability to work in cross functional teams (internal + global)Strategic thinker with the ability to make informed decisionsProblem-Solving: Skill in identifying and resolving challenges that may arise during the GwL integration process.Adaptability: Flexibility to adapt to changing circumstances and navigate evolving integration requirements.Proficiency in managing projects, timelines, and resources to ensure successful integration.Minimum RequirementsMaster Degree in commercial science/pharmaceutical scienceAt least 2 years of relevant experience in Digital Marketing / Digital CommunicationExperience in Brand Management in pharmaceutical sales is a plusKnowledge of legal basis for digital marketing is preferredGood IT skills and knowledge about digital communication & engagement toolsFluent in Dutch, French and English.
