Job Category: DigitalJob Description:As a Digital Journey Manager at Telenet, you will be part of the Digital Marketing department, working on digital journey efforts for the residential customers, self-employed, and small business markets. The Digital Marketing department is responsible for defining and implementing Telenet's entire digital commercial strategy and roadmap. With Telenet's clear strategic goal of becoming a digitally oriented company, you will contribute to this transformation.As a Digital Journey Manager, you will work on digital journey strategies and ensure their successful execution. You will combine marketing, customer experience, and data analysis skills to drive awareness, conversion, and retention.Your responsibilities:
Improve the online experience by optimizing customer journeys from initial contact to purchase and beyond.
Make the journeys insightful through functional journey maps and use a reverse funnel approach to achieve your commercial goals.
Identify improvements by formulating hypotheses for A/B tests and interpreting the results.
Possess thorough expertise in digital marketing, with knowledge of digital analytics, advertising, SEO, content marketing, email marketing, and CRO. You know which digital channels and tactics to use for journey optimizations.
Set up performance reporting and continuously monitor what works and what doesn't.
Be a true team player, working constructively with other teams and digital experts. Involve them in the digital journey strategy and brief them so they can contribute to the necessary optimizations.
Be highly performance-oriented: have a good overview of your business results, manage your budget and backlogs in the most efficient way.
What we offer:You will join a company that invests heavily in you and adapts your work environment to your needs. This allows you to grow while maintaining a healthy work-life balance. Here's what we offer:Plenty of room to develop your expertise and experiment. Making mistakes is part of the learning process!Opportunities for personal growth with extensive learning possibilities and the chance to take a break or change career paths through internal mobility.A varied job where you can have a tangible impact and leave your mark.A competitive salary supplemented with numerous fringe benefits, such as meal vouchers, hospitalization insurance, and discounts on Telenet products.The possibility to work from home.A flexible work environment in our digital marketing department, giving you a lot of responsibility and autonomy.The company of passionate colleagues. At Telenet, we support each other! You will feel the strong team spirit not only during brainstorms and meetings but also on our padel court or in our coffee bar.Our ideal Digital Journey Manager:
Several years of experience in digital marketing, e-commerce, and/or digital campaign management.
Excellent communication skills and the ability to work effectively with diverse teams and experts.
Strong analytical skills with a focus on achieving results.
Show strong Project management skills delivering new digital marketing initiatives on time in a qualitative way
Good knowledge of analytical tools (such as Looker Studio, Adobe Analytics, and Content Square), email marketing, segmentation tactics, SEO, content marketing, CRO, and digital campaign management.
Ability to navigate complex situations effortlessly.
Preferably a master's degree in a relevant field or a postgraduate degree in digital marketing.
