Are you a strategic thinker with a passion for hospitality and storytelling? Do you want to help grow the Ghent Marriott brand through innovative campaigns and a strong presence across all channels? Then this role as Marketing Director at our iconic hotel in the heart of Ghent might be your next challenge.At Ghent Marriott, marketing is not just about visibility, it's about experience. Together, we build a recognizable brand identity that speaks to and connects with our guests.What will you do as Marketing Director?As Marketing Director, you shape the image and positioning of the Ghent Marriott Hotel, both locally and internationally. You develop and coordinate creative, results-driven campaigns that make an impact.Your responsibilities include:Developing and implementing the marketing strategy in line with Marriott International brand standards and our local ambitions.Coordinating all online and offline communication (website, social media, email marketing, brochures, advertisements, PR, etc.).Creating promotions and campaigns for room bookings, MICE, food & beverage, and events.Analyzing marketing data (e.g. Google Analytics, OTAs, booking data) and making adjustments where needed.Building relationships with local and international press, influencers, and strategic partners.Collaborating closely with the commercial team and the Aimbridge Hospitality head office for optimal synergy.Organizing photo shoots, video productions, and brand campaigns on site.What do you bring?At least 5 years of experience in marketing, preferably with 2 years in a leadership role within hospitality, tourism, or lifestyle.A bachelor's or master's degree in Marketing, Communications, Hotel Management, or a related field.Knowledge of the Belgian market and an international mindset.Familiarity with digital tools and channels: CMS systems, social media management (e.g. Meta Business Suite), email campaigns, SEO/SEA, Canva/Adobe, etc.Strong writing skills and fluency in both Dutch and English; knowledge of French is a plus.A creative, analytical, and results-oriented mindset.A warm and approachable communication style that reflects Marriott's hospitality values.What defines you?You think in stories and build brands with vision.You are well-organized and can manage multiple campaigns simultaneously.You inspire colleagues, external partners, and clients with your energy and ideas.You keep up with trends in marketing and hospitality.What do we offer?At Ghent Marriott, you will work in a warm and professional environment within an international network. We invest in your development and ensure a positive work experience.You will receive:An attractive salary packageMarket-leading DKV hospitalization insuranceFull reimbursement of public transportation costsMeal vouchers and eco vouchersA flexible work schedule: we support a healthy work-life balance and adapt to each other's needs. A non-traditional 9-to-5 schedule has its perks - pick up your kids from school, attend that Tuesday sports class, or enjoy your free time while others are working.Access to training through Marriott Academy and external partnersExclusive hotel offers with employee discounts of up to 50%About usWe are a leading hospitality group in the heart of Ghent, operating iconic hotels such as Ghent Marriott, Residence Inn by Marriott, the recently opened Holiday Inn Express & Suites, and the soon-to-open Courtyard Ghent & Event Center.The Ghent Marriott, located along the scenic Korenlei, is the flagship of our portfolio. The hotel offers 150 luxury rooms, 9 versatile meeting spaces, and an award-winning riverside restaurant, Midtown Grill - Ghent's top steakhouse, known for its premium cuts and bold flavors.AccessibilityGhent Marriott Hotel is located on the picturesque Korenlei in the heart of Ghent. You can reach us:On foot or by bike: near the city center, with bicycle parking nearbyBy public transport: a 5-minute walk from the Korenmarkt tram stopBy car: parking “Kouter” and “Ramen” are within walking distanceInterested in applying?Click the 'Apply now' button at the bottom of the page.If there's a match, you'll hear from us soon for an introductory interview.Everyone welcomeWe believe in the power of diversity. Whoever you are and wherever you come from. If you're excited about this role, we encourage you to apply. We look forward to welcoming your unique perspective and experience.
