About the role...Dstny is a premier European provider of cloud-based business communications solutions. With more than 3,5 million users, Dstny simplifies communication for companies, partners, and service providers with products delivered as-a-service in various formats.Over the years, Dstny has been recognized as one of the most innovative & fast-growing companies in their industry, positioned to scale rapidly and gain further market share. The Dstny team has grown quickly through an aggressive buy and build strategy, backed by Seven2; one of the biggest venture capitalists in Europe.Headquartered in Brussels (Belgium), Dstny has ca. 1000 employees in 7 European countries (Belgium, France, Netherlands, Sweden, Denmark, Germany and the UK) and a ca. €250 million annual revenue.As the Head of Go-to-Market, you will drive the go-to-market strategy, messaging, and positioning of Dstny’s products globally, ensuring the product’s market competitiveness and alignment with SME customer & partner needs.You will translate your thorough analysis of the market, competitive context and customer/partner needs into clear value propositions and lead the strategic process to bring them to market. You will collaborate closely with various internal teams such as product development, marketing, sales, and operations to ensure alignment and coordination on how we market and sell to our customers & partners.Joining Dstny at this pivotal moment presents an unparalleled opportunity to immerse yourself in the transformation journey of a fast-growing, ambitious international technology group. As Head of Go-To-Market, you will not only be at the forefront of Dstny’s commercial and product strategy but also play a pivotal role in shaping the future of the dynamic Global Marketing team. You will build and oversee a talented team of (product) marketeers that will craft and implement data-driven value propositions tailored to serve Dstny’s seven entities throughout Europe.This role requires real hands-on experience launching software-centric products in a B2B tech environment through both direct and indirect sales channels. You should possess a commercial mindset and be able drive strategic decision-making based on qualitative and quantitative insights from the market and customers/channel feedback.KEY RESPONSIBILITIES:Own the overall go-to-market strategies for our SME segment:TAM, market share, competitive assessment by categoryTarget audience definition and priorities, customer & partner needsGrowth levers across offerings, GTM, geosoPricing & PackagingMarketing strategyPartner & Customer Value proposition and messagingDirect & indirect channel enablementOversee the go-to-market workstream for strategic marketing projects such as product launches, flagship campaigns, and growth initiatives, ensuring differentiated value proposition, cross-functional alignment, and channel enablement.Drive market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.Understand the competitive landscape and identify markets gaps to proactively identify business opportunities, with a focus on new revenue.Partner with product management, sales & marketing teams to develop product positioning and messaging that resonate with our target buyer personas.Collaborate with local marketing teams to translate strategy into execution tactics.Build and lead a growing team of (product) marketing leaders with a deep understanding of the segment and our offerings across all product categories.What we're looking for in you...Proven experience (7+ years) in one or more of following disciplines in a B2B context: strategic marketing, value proposition design and implementation, go-to-market strategy, product marketing, product management.Proven track record of successfully launching and market complex software products.Highly pragmatic leader willing to drive both strategy and fast pace execution.Thrive and proven success influencing peers across sales, marketing, product management and regional leaders in a high matrixed and global organization.Excellent analytical and synthesis skills, with the ability to interpret qualitative and quantitative insights to drive business decision-making.Strategic problem solver who can identify and set short and long term priorities.A drive to constantly measure, optimize and improve, combined with a relentless focus on customer/partner experience.Strong executive presence and communication skills (both verbal and written).Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations.Ability and willingness to travel within Europe at approximately 1-2 trips per quarter.We have a core set of Dstny values (ICORE), which all successful candidates must possess, along with the relevant expertise and experience:Innovation: We innovate to stay ahead. Our focus is always on the future.Commitment: We are 100% committed to our customers and partners.Obsession for CX: Customer experience and customer satisfaction are central to our commitment.Respect: We respect the pace, values and talents of each individual.Empowerment: We encourage those around us so they can be the best they can be.What we can offer you...You will be working in an international context where there will always be something interesting for you to do, there are plenty of options for growing your career.You’ll be part of a hybrid-working global team with a combination of working from home and at the office.A challenging job in a fast-growing company where you can also grow yourself (with plenty of room for training)A competitive salary, including an eco-friendly company car with fuel/charging card.Electronic meal vouchers, health insurance.Flexible working hours, with the possibility of remote work. Because in digitalization, we should set a good example, right?A pleasant working environment in a brand-new building customized to the wishes of our Destinians.A great team of colleagues and wonderful customers.A friendly atmosphere with regular fun team-building activities or company events.Always fresh soup, fruit, and delicious coffee.Are you convinced? Don't wait any longer and apply via the form below.#LI-MC1